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She Needs Her Fur More Than You Do

August 2003


New York - Autumn fashion season is here, and The Fund for Animals is kicking off its anti-fur advertising campaign with a full-page ad in the much anticipated semiannual "Fashions of the Times" edition of The New York Times Magazine. The colour ad, which features the photo of a baby bobcat and the headline, "She Needs Her Fur More Than You Do," appeared in the magazine on Sunday, 17th August.

"This edition of the magazine is ironically themed 'Guilty Pleasures,'" said Pierre Grzybowski, grassroots coordinator for The Fund for Animals. "No one should feel guiltier than when buying and wearing skin that was ripped or peeled off the backs of furbearing animals who suffered in cruel traps or on gruesome factory farms."

Animals raised on fur factory farms are confined to tiny cages until they are put out of their misery by gassing, neck breaking, or anal electrocution. Trapped animals suffer for hours or days in steel-jawed leghold traps, often chewing through their own limbs in desperate attempts to escape.

"Fashion-conscious consumers have the right to know the truth about the animal cruelty that is the main ingredient in any fur garment, including the fur trim on their collars or cuffs," said Michael Markarian, president of The Fund for Animals. "In the twenty-first century, compassion is the true fashion."

Markarian noted that The Fund's Autumn anti-fur campaign will include television, radio, magazines, newspapers, and other media such as cinema screens and theatre playbills.

The Fund's "Fashion of the Times" ad is supported by The Humane Society of the United States, the Animal Protection Institute, and the Fur Free Alliance, a coalition of 25 groups around the world working to end the cruel fur trade.

The full page AD shown below as it was in the "Fashions of the Times" edition of The New York Times Magazine:




She Needs Her Fur More Than You Do

She Needs Her Fur More Than You Do

In the wild, animals suffer for hours or days in steel-jawed leghold traps, chewing through their own limbs trying to escape. And in fur factories, animals live their entire lives in tiny cages, their misery only ending when they are gassed, anally or genitally electrocuted, or have their necks broken. With the many warm and elegant alternatives, fur is unnecessary animal cruelty. Choose not to wear fur or fur trim.

IN THE 21ST CENTURY, COMPASSION IS THE NEW FASHION

She Needs Her Fur More Than You Do

THE FUND FOR ANIMALS - 888-405-FUND EXT 310 - www.fund.org



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