Jess The Cat Steps Into Limelight For Solo Role
Supporting a new cat health campaign, Spot the Signs, will feature launch an exclusive stop-frame video starring Jess, to help owners spot the often hidden signs of pain in cats. Spot the Signs will also feature an interactive microsite (www.spotcatpain.co.uk) and Facebook page facebook.com/spotcatpain) with expert advice, view a screen grab of the spotcatpain.co.uk site.
Launched by feline charity FAB through its fabcats website, and supported by Vetmedica, the animal health division of Boehringer Ingelheim, the campaign has been launched in response to new research involving 3,000 cat owners1, which reveals that three quarters (75 per cent) cannot recognise the signs that their cat might be in pain.
Cats over the age of eight are considered by vets as being "mature," and more at risk of developing some age-related conditions, such as arthritis which cause chronic pain. With cats living longer than ever, almost a third (29 percent) of pet owners now have a cat aged ten or above. Despite an ageing cat population, more than three quarters (78 percent) of cats have never been taken to the vets for an old age check-up.
Vicky Halls, cat behaviour counsellor, said: "Cats are programmed by evolution not to show obvious signs of pain to protect themselves from prey. Unlike dogs, they rarely cry out or limp, preferring instead to hide and shy away from contact. Dog owners are more likely to notice pain during routine walks, whereas a cat will just move less to limit their pain, which can often be put down to your cat just getting old."
The Spot the Signs campaign will offer expert support from a panel of cat medicine and behaviour specialists, including leading feline author Claire Bessant, cat behaviour counsellor Vicky Halls and TV vet Pete Wedderburn.
Claire Bessant, leading feline author and chief executive of FABcats, said: "It is important that cat owners recognise the signs of pain in their pet so that they can take steps to help them live comfortably. There are plenty of simple adjustments you can make to help your ageing cat, whether they have arthritis, or not. The most important thing to remember is that if you suspect your cat might be in pain, speak to your vet, or vet nurse about how you can help."
Claire Fowler, business head of small animals at Boehringer Ingelheim said: "Despite a steady increase in the number of cases of arthritis and chronic pain in cats being diagnosed, our research shows awareness amongst cat owners of how to look for pain in their cats remains surprisingly low, despite 86 percent who said they would want their vet to let them know if their cat might be in pain. For many owners, spotting the signs of pain in their cat can be difficult, so we have set out to educate cat owners about what to look for and to encourage them to consult their vet or vet nurse if they are concerned."
About the "Spot the Signs" campaign:
Spot the Signs is a campaign to educate cat owners about the signs of cats pain. Recent research showed that three quarters (75 percent) of owners would not recognise the signs of chronic (long term) pain in their cat!
Did you know cats have evolved instinctively to hide signs of pain? For instance, unlike dogs, cats don't generally limp. As a result, many owners do not realise their cat might be in pain, despite being best placed to notice.
Supported by everyone's favourite black and white cat, Postman Pat's cat, Jess will be fronting the campaign. The Spot the Signs campaign will offer expert support from a panel of cat medicine and behaviour specialists, including leading feline author Claire Bessant, cat behaviour counsellor Vicky Halls and TV vet Pete Wedderburn.